Welke samenwerkingsovereenkomsten en communicatiemiddelen heeft de Koninklijke Belgische Hockey Bond gekozen om van het mannen-en vrouwenhockey in ons land een succesverhaal te maken ?

Details

Supervisors

Goedgezelschap, Anne

Faculty

Faculté de philosophie, arts et lettres

Degree label

Master [120] en communication multilingue, à finalité spécialisée: langues des affaires

Abstract

enHockey in Belgium has undergone significant changes in recent years. The sport is gaining popularity and attention across the country. Therefore, it is crucial for the sport's infrastructure to develop appropriate communication strategies to keep up with the rapid growth of hockey in Belgium. These strategies need to be implemented as quickly as the sport is expanding. Over the past decade, the number of new hockey members has consistently increased by approximately 10% each year. The sport continues to grow and attract new players annually. But how did this surge in interest in hockey come about? This dissertation aims to investigate the communication methods that the RBHA (Royal Belgian Hockey Association) has employed to contribute to the recent widespread recognition of hockey. The focus of this work will revolve around the expansion of hockey in Belgium.

Citations

• APA

Ryckaert, C. (2023). Welke samenwerkingsovereenkomsten en communicatiemiddelen heeft de Koninklijke Belgische Hockey Bond gekozen om van het mannen-en vrouwenhockey in ons land een succesverhaal te maken ? https://dial-mem.test.bib.ucl.ac.be/handle/2078.2/37355