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How do Crises Influence Sales: The Impact of the Diesel Scandal on Volkswagen’s and the Automotive Industry’s Sales

Agusti Cordano, Gonzalo
(2018)

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AgustiCordano_72411600_2018.pdf
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Details

Supervisors
Paque, Bernard ; Su, Nanxu ; Irlenbusch, Bernd
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion
Abstract
The Volkswagen Diesel Scandal has had a significant impact on the automotive market. The ensuing crisis led to losses of the Volkswagen Group and numerous international lawsuits. This study presents a quantitative approach towards crisis management and also towards understanding the indirect cost incurred through this crisis, namely by analyzing the sales volume of the Volkswagen Group. The results confirm the findings of previously conducted qualitative research, showing that the US and the German market were heavily impacted by the crisis and then reacted differently to crisis management actions taken by the company.