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The Metrics of Business Valuation of US SaaS companies at the Stage of Public Companies: The Rule of 40 as Indicator of Enterprise Value and its Variables of Influence

Dupont, Audrey
(2023)

Files

DUPONT_73721600_2023.pdf
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  • Adobe PDF
  • 2.25 MB

Details

Supervisors
Coeurderoy, Régis
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
he SaaS business model first emerged in the 1990s. Since then, it has gradually become more prevalent in the IT sector. Although SaaS was long underappreciated, it has recently experienced a fantastic increase. SaaS companies being relatively new and even in terms of technology companies in general, they are one of the industries with the most challenging business evaluation methods. This research work highlights the important elements of business valuation, the genesis of valuation, and the different approaches and methods that may be particularly applicable to SaaS companies. The Rule of 40 metric will be particularly chellenged, as a indicator of business value of SaaS compagnies at the public companies stage.