Understanding cryptocurrencies (ICOs) using artificial intelligence – Infographics, bullet points, textual content

Details

Supervisors

Thewissen, James

Faculty

Louvain School of Management

Degree label

Master [60] en sciences de gestion

Abstract

With the growing popularity of ICOs as crowdfunding methods, it is crucial to understand the factors contributing to the success of these fundraising campaigns. Regression analysis is conducted on a dataset of ICO whitepapers to examine the impact of human presence, the differential effects of images featuring women and men, and the role of sentiments elicited by the whitepapers on the fundraising outcomes. The results indicate a non-linear relationship between the number of human images and the amount raised, suggesting the existence of an optimal balance in this regard. When comparing gender-specific images, the presence of women exerts a stronger influence on fundraising success as well as on the sentiment expressed towards the whitepaper. Moreover, the sentiments evoked by whitepapers combined with images depicting humans have a significantly positive effect on the funds raised. However, the overall adjusted R-squared value of the models indicates that the included variables explain only a small portion of the variation in the amount raised by ICOs. Therefore, while these findings provide valuable insights for ICO project teams, future research is recommended to further explore and refine the relationship between images, sentiments, and fundraising success in ICOs.