ATTENTION/WARNING - NE PAS DÉPOSER ICI/DO NOT SUBMIT HERE

Ceci est la version de TEST de DIAL.mem. Veuillez ne pas soumettre votre mémoire sur ce site mais bien à l'URL suivante: 'https://thesis.dial.uclouvain.be'.
This is the TEST version of DIAL.mem. Please use the following URL to submit your master thesis: 'https://thesis.dial.uclouvain.be'.
 

Organizing Corporate Awards in order to increase the brand awareness of a company. Business case: Biz Latin Hub

Minerva, Alicia
(2022)

Files

MINERVA_83181900_2022.pdf
  • Closed access
  • Adobe PDF
  • 5.4 MB

Details

Supervisors
Lejeune, Christophe
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
The purpose of this thesis is to assist the company Biz Latin Hub in the implementation of their Corporate Awards project. Once I determined that the firm's main objective was to increase its brand awareness, I verified through the literature that these awards could indeed match it. Based on that, I developed the following research question:“Under what conditions can the organization of Corporate Awards in Latin America generate brand awareness for its host?”. Then, I collected data of various kinds to confirm or refute the hypotheses to answer the research question. Later, I went back to what BLH had already put in place as part of its awards program. Finally, all of these elements enabled me to formulate a recommendation to guide Biz Latin Hub on the more practical side of its awards project.