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La place des émotions dans la rhétorique des influenceurs sur Instagram : une comparaison de 24 influenceuses mode américaines et françaises

Matagne, Pauline
(2022)

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Matagne_Pauline_28951700_2022.pdf
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Details

Supervisors
Berdal-Masuy, Françoise
Faculty
Faculté de philosophie, arts et lettres
Degree label
Master [120] en communication multilingue, à finalité spécialisée: langues des affaires
Abstract
enThe aim of this thesis was to investigate the impact of emotional rhetoric on the communication of influencers. For this purpose, we selected 24 French and American female fashion influencers of less than 7 million followers on Instagram. For the methodology part, a three-step analysis has been created in order to study and synthetize the main themes, the major emotional motivators and emotional strategies used by the selected Instagrammers. This comparison has allowed us to conclude that there are indeed similar tendencies between the two groups. However, this analysis has also permitted to point out the existence of variations, such as the role of the well-being motivator, much more important in the content produced by American influencers.