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The key challenges of multinationals certifying as B Corporation: The case of Danone

Hazard, Lola
(2021)

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Hazard_80501900_2021.pdf
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Details

Supervisors
Miguel Alves Martins
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
The B Corporations are a new type of company that commits to putting social and environmental goals at the same level as financial performance. The B Corp certification was initially designed for innovative SMEs which wanted to shape the future of business. To trigger a real shift in our economic system, larger companies need to join the B Corp Movement. Danone is the first multinational that will get fully certified in 2025. By now, they have already certified 50% of their net sales. This case study identifies the key challenges of MNCs joining the B Corp movement. It also highlights the organizational tensions faced by Danone in the journey to certification and how they managed such tensions thanks to the paradoxical approach.