Companies' external communication about employee well-being on their websites

Details

Supervisors

De Cock, Sylvie

Faculty

Faculté de philosophie, arts et lettres

Degree label

Master [120] en communication multilingue, à finalité spécialisée: langues des affaires

Abstract

In today’s business world, companies face fierce, unrelenting competition for their most valued employees. As the adage goes 'mon essentiel', that is what communication means to companies. It is a necessity and definitely fundamental to companies. Taking into account employees’ emotional reality in the work context could give a new and effective direction to companies in the years to come. Most companies are implementing employee well-being programmes in order to adapt to changes in a highly competitive environment and many can be seen to adopt strategies in order to position themselves as employers of choice. This study aims to explore employee well-being communication on companies’ websites and social media pages. More specifically, we examined two international companies also operating in Belgium: GlaxoSmithKline (GSK) and Johnson & Johnson (J&J). A qualitative analysis of the companies’ websites and social media posts was conducted to explore what actions GSK and J&J have implemented to promote employee well-being at work. In the light of our results, it appears that both companies communicate about employee well-being in the career section. The focus is on well-being programmes with the aim of attracting talent.