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Scaling business in time of crisis: a supply chain integration view - The case-study of Little Green Box

(2021)

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Abstract
Market turbulence is more and more common in today’s business world, caused by natural catastrophes, disasters, epidemics, or political conflicts. The COVID-19 pandemic, which is shaking the globe since February 2020, is an obvious example of these disruptions. The outbreak of this virus affected food supply chains in a way no other event ever did before. This project thesis was realized in the start-up company “Little Green Box”, operating in the industry of food delivery in Belgium. The company has been strongly impacted by disturbances related to COVID-19 and they faced difficulties to scale their operations to growth. The project studied in this paper focuses on using supply chain integration tools to scale business during a time of crisis. Behind the topic of scalability, also lies the concept of resilience, since a resilient supply chain can easily adapt to disruptions and volume changes (Tabaklar, 2017). An internship was realized within the company and interviews with the firm’s suppliers were conducted to gather data for this case-study. The research question developed is: “How to implement scalability into the supply chain of SMEs operating in the food sector?”. Hence, this thesis presents a framework to implement scalability and resilience in the supply chain of SMEs operating in the food sector by using integration techniques. Altogether, techniques of internal, external and information integration have been useful in mitigating the supply, demand and operational risks triggered by this disruption.