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How is a retailer working towards implementing omnichannel supply chain? Case study with a Belgian retailer

Attanjaoui, Marouan
(2021)

Files

ATTANJAOUI_13831500_2021pdf.pdf
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  • Adobe PDF
  • 1.28 MB

Details

Supervisors
Van Vyve, Mathieu
Faculty
Louvain School of Management
Degree label
Master [120] : ingénieur de gestion, à finalité spécialisée
Abstract
The recent increased adoption of online and digital channels in the retailing sectors had had a significant impact on the traditional brick-and-mortar business model globally. As a result, many companies are shifting or have already shifted across channel to offer a seamless experience to their customers in order to allow them to be able to move freely from online channel to offline channel in the purpose of combining their different benefits. This new customer experience is generally referred as omni-channel. The present paper has for purpose to explore the way retailing companies transform their traditional supply chain into an omni-channel one. To do so, we conducted a case study analysis of a famous Belgian retailer present in the sector of beauty & care who transformed its supply chain and moved from a pure bricks-and-mortar retailer to an omni-channel retailer.