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Using Behavioral Economics to Tackle Student Alcohol Overconsumption

Crucifix, Pierre ; Rodrigues Gonçalves, Juan
(2020)

Files

Crucifix41711400RodriguesGonçalves131016002020.pdf
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Details

Supervisors
Johnen, Johannes
Faculty
Faculté des sciences économiques, sociales, politiques et de communication
Faculté des sciences économiques, sociales, politiques et de communication
Degree label
Master [120] en sciences économiques, orientation générale
Master [120] en sciences économiques, orientation générale
Abstract
Alcohol overconsumption is a worldwide problem impacting our whole society. Students are not spared. For them, impacts are life-long, leading us to focus on this sub-population. Through an in-depth behavioral economics analysis, our work reveals the motivations behind this overconsumption. From there, we explain how 24 cognitive biases and effects are - in addition to our social norms - responsible for the deterioration of life for thousands of UCLouvain students. Taking into account past policies and our analysis within the UCLouvain framework, we suggest a reduction of the standard size of beer glasses in order to tackle the issue. We furthermore develop two ways to properly evaluate our policy proposal. We end by discussing the viability of this change partly thanks to the collected opinion of UCLouvain authorities and students.