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The Effects of Financial Incentives on Creative Performance : An Empirical Analysis

Anomyme
(2018)

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112415012018.pdf
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112415012018Annexe.pdf
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Details

Supervisors
Gailly, Benoît
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion
Abstract
This Master's thesis examines the effects of financial incentives on creativity. In addition to a short review of the existing literature on the relationship between financial incentives and creativity, the author conducts an experiment via Amazon MTurk to answer the overarching research question of how financial incentives affect creative performance. Specifically, the author introduces a novel experimental design, which modifies the existing experimental design of Eckartz et al. (2012) by investigating the effects of different-sized performance-contingent incentives for the same creative task. In the creative task, participants construct words from a set of letters within 5 minutes and receive points for correct solutions. The number of points achieved provides an objective measure of the creative performance of participants and is converted to U.S. dollars at a specific exchange rate, which differs between treatments. Furthermore, the word task allows to assess the effects of the financial incentives on creative performance overall as well as separately for three dimensions of creativity (quantity, quality, and originality).