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Building a Travel Influencer Brand Using Instagram Tool

Bakanauskas, Paulius
(2017)

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Bakanauskas_11371501_2017.pdf
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Bakanauskas_11371501_2017_Annexe1.pdf
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Bakanauskas_11371501_2017_Annexe2.pdf
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Bakanauskas_11371501_2017_Annexe3.pdf
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Details

Supervisors
Semal, Pierre ; Kisieliauskas, Justinas
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion
Abstract
The aim of this diploma paper is to present the model of what Instagram tools should a newly created travel influencer trademark use in order to create values to become a brand. The theoretical part of this paper contains literature analysis of differences between trademark and brand; branding; social media and Instagram; travel industry phenomenon written by different authors. The second part of this paper contains results of the research of travel influencer brands and the results of a travel influencer trademark created by the author Traveler’s Child. In addition, types of visual content are introduced in order to differentiate content posted by brands and trademark. The last part of this paper contains the recommendations for travel influencer trademark owners on how to process through branding stages, while using Instagram tools in order to achieve the creation of intangible values, which allows a trademark to become a brand.