ATTENTION/WARNING - NE PAS DÉPOSER ICI/DO NOT SUBMIT HERE

Ceci est la version de TEST de DIAL.mem. Veuillez ne pas soumettre votre mémoire sur ce site mais bien à l'URL suivante: 'https://thesis.dial.uclouvain.be'.
This is the TEST version of DIAL.mem. Please use the following URL to submit your master thesis: 'https://thesis.dial.uclouvain.be'.
 

The key challenges of multinationals certifying as B Corporation: The case of Danone

Hazard, Lola
(2021)

Files

Hazard_80501900_2021.pdf
  • Open access
  • Adobe PDF
  • 1.95 MB
Download

Details

Supervisors
Miguel Alves Martins
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
The B Corporations are a new type of company that commits to putting social and environmental goals at the same level as financial performance. The B Corp certification was initially designed for innovative SMEs which wanted to shape the future of business. To trigger a real shift in our economic system, larger companies need to join the B Corp Movement. Danone is the first multinational that will get fully certified in 2025. By now, they have already certified 50% of their net sales. This case study identifies the key challenges of MNCs joining the B Corp movement. It also highlights the organizational tensions faced by Danone in the journey to certification and how they managed such tensions thanks to the paradoxical approach.

Citations

  • APA

Hazard, L. (2021). The key challenges of multinationals certifying as B Corporation: The case of Danone. https://dial-mem.test.bib.ucl.ac.be/handle/2078.2/25395