Ledent, PhilippeTas, ImranImranTas2025-02-042025-02-042020https://dial-mem.test.bib.ucl.ac.be/handle/123456789/22063While significant progress has been made in recent years in improving the transparency of retail investment products across the Union, recent studies have clearly shown the difficulties that consumers in the EU still face when trying to buy the most suitable investment fund, life insurance or private pension. In the course of this thesis we will study the challenges retail investor face during their financial decision-making in order to propose a set of potential solutions that addresses each step of the decision-making.Investment decisionDecision theoryFinancial literacyFinancial guidanceFinancial informationFinancial advicetext::thesis::master thesisthesis:24204