ATTENTION/WARNING - NE PAS DÉPOSER ICI/DO NOT SUBMIT HERE

Ceci est la version de TEST de DIAL.mem. Veuillez ne pas soumettre votre mémoire sur ce site mais bien à l'URL suivante: 'https://thesis.dial.uclouvain.be'.
This is the TEST version of DIAL.mem. Please use the following URL to submit your master thesis: 'https://thesis.dial.uclouvain.be'.
 

The impact of artist-audience parasocial relationships on engagement in co-creation

Parvais, Kassandra
(2023)

Files

Parvais425018002023.pdf
  • UCLouvain restricted access
  • Adobe PDF
  • 3.89 MB

Details

Supervisors
Kervyn de Meerendré, Nicolas
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
The music industry has recently undergone paradigm-shifting changes, leading to the transformation of the conventional manager-employee dyads into triads involving the audience – with the emergence and democratization of the consumer-artist role. Consumers take a more active part in formerly internal tasks of the value chain, engaging in co-creation. Parasocial relationships are one-sided socio-emotional bonds with media personae, revolutionized by Internet communication technologies’ interactive capabilities. Artist-audience connections are demonstrably distinct from other parasocial relationships. This thesis provides a first attempt to investigate the impact of artist-audience parasocial relationships on engagement in co-creation, through an experimental approach collecting data from 201 individuals.