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How to enhance the procurement involvement in the new product development process : a case study at Godiva Chocolatier

Hisette, Margaux
(2016)

Files

Hisette_70461100_2016.pdf
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  • Adobe PDF
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Hisette_70461100_2016_Annexe1.pdf
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  • 877.96 KB

Details

Supervisors
Agrell, Per Joakim
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion
Abstract
The purpose of this thesis is to identify improvement areas in the implication of Godiva’s Procurement department in the new product development process. To reach this purpose, the coordination between supplier’s and buyer’s companies and the cooperation within the project teams were studied in a single case study based on interviews, observations and Godiva’s internal documents. The analysis highlights some areas which could be enhanced. Problems were diagnosed in the interaction with the supplier as well as in the communication and the objectives inside the project teams. Finally, some suggestions were proposed.