Product digitalization phenomena analysis in terms of customer perceived value

Details

Supervisors

Lina Pilelienė

Faculty

Louvain School of Management

Degree label

Master [120] en sciences de gestion, à finalité spécialisée

Abstract

With technology advancing at such a rapid pace, it is only inevitable that historically physical items and services, for the purpose of convenience, adapt themselves in some way. As more individuals become accustomed to utilizing technology and spend more time in the digital realm, the necessity for businesses to maintain capturing the customer's attention in a changing landscape develops. The focus of this research paper is on the phenomenon of product digitalization and the customer's perception aspect, specifically how the customer perceives the value of previously physical digital products and how the experience can influence the customer's perceived value of products. The main problem question of the paper is: how to successfully implement product digitalization based on customer perceived value. As such, the object of the research is product digitalization effect on customer perceived value. The aim of the paper is after establishing a theoretical background of product digitalization phenomenon and analysing successful implementation of product digitalization based on customer perceived value, to determine the key success elements of product digitalization in terms of customer perceived value.