Englische Wörter in der deutschen Sprache: Vergleich zwischen den Werbungen aus Printmedien, Webseiten und Instagram von Unternehmen, deren schriftliche Werbungen in Frauenzeitschriften erscheinen

Details

Supervisors

Reuter, Hedwig

Faculty

Faculté de philosophie, arts et lettres

Degree label

Master [120] en communication multilingue

Abstract

enIn this work, we try to measure the influence of the English language on the German language in three different Media. In order to do so, the ads published in women’s magazines during the month of December 2016 are analyzed. Based on the results obtained, eight companies are chosen and their Instagram account, their website and their ad published in the magazine are analyzed. The aim is to find the percentage of English word hiding in the German text. First, the history of advertisement will be explained in order to help the reader understand the evolution of this media throughout the centuries. Nowadays, internet and its social networks have more and more influence on teenagers and Marketers have to adapt to these changes. Afterwards, a short chapter will focus on the different target groups of the analyzed media. Which media targets which group? We try to understand the influence of the English language on the groups and their subconscious. Finally, thanks to the analysis of the eight companies, we try to compare several factors: - What are the most used English words? - Does the nationality of the company have a impact on the percentage of English words? - Do the target groups play a role in the use of English Words? - … Based on the answers, we will try to write a conclusion and answer the following hypothesis: Is there a link between the amount of English word in a text and the media on which the text appears? When not, is there a link between one of the factors and the use of English words? Even though the correct answer is difficult to give, we will try to offer new perspectives on the English language, that takes more and more place in our lives.