How to choose between the Business Plan and the Lean Startup approaches when developing a business model depending on the context governing the project development?

Details

Supervisors

Hermans, Julie ; Lejeune, Christophe

Faculty

Louvain School of Management

Degree label

Master [120] en ingénieur de gestion

Abstract

This master thesis assesses the relevance and any potential complementary of the Business Plan and the Lean Startup approaches based on key variables identified through the literature review, including the Business Lifecycle. Based on the associated limits, on-field data collection was realized with a special focus on the Smart City topic, in order to assess the two approaches relevance within a radically innovative context.