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The OnePlus phone : evaluation of the company’s strategy and determination of the customers’ brand perception and buying triggers

Versavel, Maxim ; Lammens, Hanne
(2016)

Files

2016-65151400-b831ae0d5bae7654aef49ccf2243df67-1.pdf
  • UCLouvain restricted access
  • Adobe PDF
  • 4.34 MB
2016-65151400-b831ae0d5bae7654aef49ccf2243df67-2.pdf
  • UCLouvain restricted access
  • Adobe PDF
  • 1.62 MB

Details

Supervisors
Ducarroz, Caroline
Faculty
Louvain School of Management
Degree label
Mémoire de Master [60] en sciences de gestion