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To what extent can a kitesurfing SME mitigate the financial risk arising from the internalization of the accommodation activity: The DreamKite case.

Debaere, Jolan
(2023)

Files

DEBAERE_50061800_2023_NOEL_47151700_2023.pdf
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Details

Supervisors
De Jaegere, Tanguy
Faculty
Louvain School of Management
Degree label
Master [120] : ingénieur de gestion, à finalité spécialisée
Abstract
This document focuses on the major challenge that internalising an activity represents for a company and the financial risks that this entails. The aim of this study is to assess the measures that enable an SME to minimise the associated financial impacts. To do this, an empirical approach is adopted, focusing on DreamKite, an SME operating in the kitesurfing industry in Morocco. Using a strategic and marketing analysis of the company, as well as an in-depth financial analysis, financing levers were developed for DreamKite. The proposal consists of the introduction of a new offering accompanied by a crowdfunding campaign, enabling the company to raise funds quickly and efficiently while promoting its new accommodation. This approach is made possible by the company's key resources and skills. The analysis also highlights a number of general recommendations for the company. In conclusion, this study demonstrates the possibility of implementing a new offering to offset the financial risk associated with internalising the housing business.