ATTENTION/WARNING - NE PAS DÉPOSER ICI/DO NOT SUBMIT HERE

Ceci est la version de TEST de DIAL.mem. Veuillez ne pas soumettre votre mémoire sur ce site mais bien à l'URL suivante: 'https://thesis.dial.uclouvain.be'.
This is the TEST version of DIAL.mem. Please use the following URL to submit your master thesis: 'https://thesis.dial.uclouvain.be'.
 

Establishing a ranking of potential markets for the exports of a SME : A case study of the firm “Wash Wash Cousin SRL”

Wagenaar, Louise
(2022)

Files

WAGENAARLOUISE_31401700_2022.pdf
  • Open access
  • Adobe PDF
  • 1.36 MB
Download
WAGENAARLOUISE_31401700_2022_APPENDICES.pdf
  • Open access
  • Adobe PDF
  • 712.01 KB
Download

Details

Supervisors
Lejeune, Christophe
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
With globalization, firms are expanding their business abroad and want to find opportunities for development. This is the case for multinationals, but also SMEs willing to take risks. The Belgian cosmetic manufacturer “Wash Wash Cousin” wanted to establish a ranking of 5 countries where they thought of exporting their business: Switzerland, Norway, Italy, Jordan, and the United Arab Emirates. Therefore, the research question is the following: “What are the top 5 most pertinent countries for the internationalization of “Wash Wash Cousin SRL”?”. Based on the inter-country market selection of Sowoboda and al. (2007) and on the 6 dimensions (market potential, legal, politics, infrastructure, economics, and culture) of Wood and Roberston (2000), the goal was to compare the 5 countries based on quantitative indicators and with normalized data. With this systematic approach, the final ranking came out as follows: Switzerland, Norway, the United Arab Emirates, Italy and finally Jordan.