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Challenges and solutions for the integration of marketing and sales activities in a multinational company: The case of Retviews, a fashion tech startup.

Fattouch, Laura-Michèle
(2020)

Files

FATTOUCH_37321800_2020.pdf
  • Closed access
  • Adobe PDF
  • 3.75 MB

Details

Supervisors
Kervyn de Meerendré, Nicolas
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion
Abstract
This project Master's thesis aims to look at the challenges an artificial intelligence-based fashion startup faces after being acquired by a multinational. A thorough understanding of Retviews’ challenges to integrate its marketing and sales activities with Lectra is provided and recommendations to solve these challenges are proposed.