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Sainlez_95271400_2016.pdf
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- As a central element of the Goodyear Research & Development network, The Goodyear Innovation Center of Luxembourg (GIC*L) is in charge of developing new products and technologies for both EMEA and APAC regions. With a fast-growing demand, APAC will play a strategic role in the future of Goodyear. It is under GIC*L responsibility to ensure that product development’s underlying processes will be reliable to back this expected growth. To do so, a constant journey against non-value adding activities should be driven. Using a Lean framework, this thesis proposes an analysis of the prototyping tires’ shipment in APAC. This necessary non-value added process involves many internal and external stakeholders to deliver key feedbacks on prototypes to the tire designers. Aiming at improving this cross-functional logistics process, the thesis will be divided into several major parts as follows: The first part will introduce the general context of Goodyear, present the thesis’ background and its alignment with Goodyear’s Executives strategy. While the second part will build the literature foundations of this work, the third one will describe the current process, thanks to the Gemba results. After this key step, parts four and five will gather quantitative data and analyze it; after discussing the validity of the results, a conclusion will be made with both quantitative and qualitative outcomes. Next, a small part will aim at determining the ‘To-be’ state according to the process’s stakeholders, before proposing improvements –in part six- to tend towards it. The last part of this thesis will consist in a discussion of its limitations and, finally, conclude with the learnings it has brought to Goodyear.