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Competitive advantage supported by Business Intelligence : the case of TAP Air Portugal

Belpaire, Aurian
(2019)

Files

Belpaire_37861400_2019.pdf
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  • 1.11 MB

Details

Supervisors
Kolp, Manuel ; Neto Miguel
Faculty
Louvain School of Management
Degree label
Master [120] en ingénieur de gestion
Abstract
This work project is entitled “Competitive advantage supported by Business Intelligence: The case of TAP Air Portugal”. It aims to analyse, through the VRIO framework and the Dynamic Capabilities view, the contribution of Business Intelligence (BI) to the creation and the securing of an organizational competitive advantage. By comparing the outcomes issued from the literature to a practical case, it results that a BI resource does not constitute anymore a competitive advantage in itself, but can considerably help businesses to transform some of their ordinary capabilities into new sources of competitive advantage.