ATTENTION/WARNING - NE PAS DÉPOSER ICI/DO NOT SUBMIT HERE

Ceci est la version de TEST de DIAL.mem. Veuillez ne pas soumettre votre mémoire sur ce site mais bien à l'URL suivante: 'https://thesis.dial.uclouvain.be'.
This is the TEST version of DIAL.mem. Please use the following URL to submit your master thesis: 'https://thesis.dial.uclouvain.be'.
 

Eye-catching elements at the beginning of articles in British online quality and popular newspapers

Veltens, Nadia
(2018)

Files

Veltens_10401300_2018.pdf
  • UCLouvain restricted access
  • Adobe PDF
  • 4.38 MB
Veltens_10401300_2018_Annexe1.pdf
  • UCLouvain restricted access
  • Adobe PDF
  • 610.46 KB

Details

Supervisors
De Cock, Sylvie
Faculty
Faculté de philosophie, arts et lettres
Degree label
Master [120] en communication multilingue
Abstract
This master dissertation focuses on the eye-catching elements at the beginning of articles in British online quality and popular newspapers. The analysis was focused on the answers of two research questions: To what extent do quality and tabloids articles differ in terms of article length, headlines and the use of pictures? Which aspect(s) of the headline and the lead does the main picture highlight? Elements such as the formality or informality of headlines, the font sizes of headlines and leads, the questions answered by the headlines and the leads, what features in the pictures and the links between the headlines, the leads and the pictures, etc., were analyzed in order to understand and identify the elements that catch the attention of readers when they open an online article, whether from quality or popular online British newspapers.