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Analysis of the Pricing Structure and Competition of Live streaming platforms

Simonis, Martin
(2023)

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Simonis_11621800_2023.pdf
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Details

Supervisors
Eric Toulemonde
Faculty
Faculté des sciences économiques, sociales, politiques et de communication
Degree label
Master [120] en sciences économiques, orientation générale, à finalité spécialisée
Abstract
Live streaming platforms are beginning to play an increasingly important role in the audiovisual sector, this work was a good opportunity to make an economic analysis of it. In this work, I have analyzed the literature on the complexity of network goods to understand how they differ from normal goods, with a focus on the demand to join these platforms, the launching strategies and on the pricing structure. Finally, I have compared this literature with practice, by analyzing how live streaming platforms have developed, what their remuneration strategies are and an analysis of the state of competition between these platforms.