Big corporations: Market saturation and Massive Diversification.

Details

Supervisors

Cornuel, Eric

Faculty

Louvain School of Management

Degree label

Master [60] en sciences de gestion (horaire décalé)

Abstract

Expansion is one of the main objectives of almost every company worldwide. Their growing strategies can vary from one to another; however, in general, strategies that avoid an unrelated diversification seems to be better that others. According to literature, unrelated diversification is usually associated to business risks and reduced performances. This is particularly truth for “normal” size companies, but sometimes impossible for the Tech giants and multinational corporations: you cannot look at new markets when you already have a global monopoly.