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Trump and gender on Twitter : An analysis of Trump's tweets during his 2016 presidential campaign

Minocci, ChloƩ
(2023)

Files

Minocci_09711800_2023.pdf
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Details

Supervisors
Katherine Opello
Faculty
FacultƩ de philosophie, arts et lettres
Degree label
Master [120] en communication multilingue, Ơ finalitƩ spƩcialisƩe: langues des affaires
Abstract
In an era in which the topic of feminism, sexism and misogyny have an increasing influence, it seems important to focus on the politician that is often referred to as being disrespectful towards women, Donald Trump. Because Twitter was his favourite communication media during his 2016 presidential campaign, I decided to focus on Donald Trump's tweets regarding how he is used to behave with women and talk about them. I first gathered information about how scholars qualify Trump's behaviour towards women. It came out that, when they talk about Trump in general, nearly none mentions the topic of women; but when focusing on Trump and gender, every research claims that he is sexist. I also decided to gather popular data about the question and I conducted a survey asking people how they consider Trump and why. The results showed that the respondents' opinion about Trump is that he is sexist and that this idea mainly comes from what is spread by the media about Trump. The last part of my thesis was the analysis of Trump's tweets during his 2016 presidential campaign. From this analysis, it came out that the majority of Trump's tweets are not apparently sexist. However, when looking at these tweets more closely, we find out that some of them are more controversial and could receive both interpretations: a sexist and a non-sexist one. In the end, even if this type of tweets was considered sexist, they do not represent the majority of the tweets at all, which leads to a contradiction between on one side the scholars' opinion and the results of the survey, on the other side, the findings of the analysis of the tweets. This contradiction could be explained by the fact that Trump posted a lot of sexist tweets before his campaign, but he played the non-sexist politician during his campaign in order to be elected president. An analysis of Trump's tweets during his presidency could confirm or disconfirm this hypothesis.