The implementation of short food circuits in large-scale distribution. Case Abattoir farm & Carrefour.

Details

Supervisors

del Marmol, Guibert

Faculty

Louvain School of Management

Degree label

Master [120] en sciences de gestion

Abstract

This thesis aims at understanding the implementation of short food circuits in the large-scale distribution. The current grocery universe has been built on various incremental and disruptive innovations. However, nowadays, the large-scale distribution is at a turning point, consumers want to escape the consumerist mentality to move towards a sustainable diet. Retailers have started to implement many initiatives in order to meet the needs of online shopping and more responsible consumers. This is the reason why, short food circuits are an alternative to the current intensive farming. Indeed, these circuits emphasise the seasonality of products, rebuilding a social link between the producer and the consumer, ensuring a fair price, and avoiding the use of pesticides. The first part of this thesis focuses on the theoretical side of my topic, and it is divided into three chapters ; Firstly, the evolution of large-scale distribution since the 18th century, followed by a chapter dedicated to the need to move towards a sustainable agriculture. Thirdly, the short food circuits, which are an answer to the context of today and expectations from consumers. The second part of this thesis is devoted to a practical case, called from the city farm to the supermarket. The farm Abattoir and Carrefour will be studied and analyzed in order to better understand the short food circuits, the advantages and disadvantages, from both players.