Empowering Local Communities - A Business Plan for a Platform Connecting Consumers and Local Producers in Belgium

Details

Supervisors

Belleflamme, Paul

Faculty

Louvain School of Management

Degree label

Master [60] en sciences de gestion (horaire décalé)

Abstract

Observing the local consumption rise in Belgium and the struggle of producers with digital transformation, this thesis presents an innovative business plan for a digital platform designed to connect local producers and consumers, bridging the digital gap. The project starts with a comprehensive exploration of both user groups needs and interactions. The findings suggest that an effective digital platform should not only boost producer visibility and aid in customer retention, but also protect their autonomy and independence. For consumers, the platform should streamline the process of locating and purchasing local products. A competitive analysis reveals a highly competitive market where the formation of local partnerships will be crucial for differentiation. The project then delves into the launch of a minimally viable version of the platform, backed by a monetisation strategy and a profitability analysis. The thesis concludes with a synthesis of the principal findings and recommendations aimed at ensuring the project's successful execution.