ATTENTION/WARNING - NE PAS DÉPOSER ICI/DO NOT SUBMIT HERE

Ceci est la version de TEST de DIAL.mem. Veuillez ne pas soumettre votre mémoire sur ce site mais bien à l'URL suivante: 'https://thesis.dial.uclouvain.be'.
This is the TEST version of DIAL.mem. Please use the following URL to submit your master thesis: 'https://thesis.dial.uclouvain.be'.
 

Industry 4.0 in focus: The Adidas Speedfactory

Galluccio, Aloïs
(2022)

Files

GALLUCCIO_88811800_2022.pdf
  • Open access
  • Adobe PDF
  • 1.33 MB
Download

Details

Supervisors
Agrell, Per Joakim
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
Industry 4.0 is the concept that is currently revolutionizing all production companies. It entails the connectivity and digitalization of the production process and could usher in an era of mass customization. The connectivity and digitalization of the production process and could usher in an era of mass customization. Adidas recognized the opportunity and decided to launch their first Speedfactories in 2015 with the aim of providing customizable shoes. They first opened a Speedfactory in Germany, and then in the United States. However, in 2019, Adidas decided to close these 2 factories in order to relocate them to Asia. In this thesis, we will investigate the reasons behind the failure of the Speedfactories in Europe and the US.