De l'utilisation intempestive du vocable "Marketing"

Hautcoeur, Brice

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This is the TEST version of DIAL.mem. Please use the following URL to submit your master thesis: 'https://thesis.dial.uclouvain.be'.

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Hautcoeur_Brice_annexes.pdf

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Details

Supervisors: Derbaix, Christian
Faculty: Louvain School of Management
Degree label: Master [120] en sciences de gestion

Citations

Hautcoeur, B. (2012). De l’utilisation intempestive du vocable “Marketing”.