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Gender bias and creativity through the Proteus effect

Perfido, Filippo
(2023)

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PERFIDO_91701300_2023.pdf
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PERFIDO_91701300_2023_APPENDIX1.pdf
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Perfido_91701300_2023_Errata.pdf
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Details

Supervisors
Barbot, Baptiste
Faculty
Faculté de psychologie, logopédie, sexologie et des sciences de la famille
Degree label
Master [120] en sciences psychologiques, à finalité approfondie
Abstract
Many studies have investigated gender differences in creativity, but inconsistent results make this research field controversial. The critical issue consists in understanding what makes men more represented than women in the creative domain, even if they both share the same creative potential. Studying the gender gap in creative achievement has practical implications, as it could help women to be better represented in creative domains. In immersive virtual reality, participants embodied gendered avatars and performed two gender-typed creative tasks to assess the impact of gender self-representation on creative performance, considering varying levels of gender bias and other covariates. Through the avatars we have tested Proteus effect (Yee & Bailenson, 2007; Yee et al., 2007; Yee et al., 2009) compared with Sherrick et al.’s (2014) findings. Both participant’s self-reported gender and Avatar’s gender-type positively influence creative performance when they do not match the gender-typed nature of the task. Those results are in line with Sherrick et al.’s research (2014) and contradict Proteus effect prediction (Yee & Bailenson, 2007; Yee et al., 2007; Yee et al., 2009), leading to important methodological consequences. The present study contributes to understanding the use of virtual reality in studying gender differences in creativity and provides insights into the variables influencing the gender gap in creative accomplishment. Disappointingly, due to a reduced sample size, the present study could not reach the required statistical power to confirm the effect mentioned above. However, these findings show a tendency worth to be tested with a larger sample size.

Citations

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Perfido, F. (2023). Gender bias and creativity through the Proteus effect. https://dial-mem.test.bib.ucl.ac.be/handle/2078.2/35007