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Business plan for sustainable, ethical and local fashion concept store in Brussels.

Vandenheede, Juliette
(2022)

Files

VANDENHEEDE_44811700_2022.pdf
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  • 3.31 MB

Details

Supervisors
Janssen, Frank
Faculty
Louvain School of Management
Degree label
Master [120] : ingénieur de gestion, à finalité spécialisée
Abstract
OPTER is a concept store in the centre of Brussels that brings together new men's and women's clothing brands that meet three main criteria: sustainability of materials, ethics of workers and European production. We also want to highlight the transparency of the production chain of our collection. Moreover, beyond a classic shop, we want to create a community and a movement around this responsible consumption. Indeed, we plan to set up a café and an event concept (promotion of projects related to this alternative consumption, discussions around the issues of the current fashion model...). This thesis follows a business plan model that will analyse in detail the attractiveness and competitiveness of our project, its feasibility from a resource and skills point of view and its viability.