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Creation of a business plan for Genesis, a vegan handbag brand

de Schaetzen, Eloïse
(2021)

Files

DESCHAETZEN_44441900_2021.pdf
  • UCLouvain restricted access
  • Adobe PDF
  • 12.72 MB

Details

Supervisors
Janssen, Frank
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion
Abstract
Genesis is a Belgian brand of handbags and accessories made of vegan leather aiming at creating a sustainable alternative for the animal leather goods industry. At a time when the fashion industry is decried for its carbon footprint and criticized for its opportunistic green-washing, Genesis wants to demonstrate that handbag production is compatible with environmental and societal commitments. The brand is taking the opposite track of fast fashion brands who have their handbags made in low labor cost countries and encourage their customers to buy regularly at low prices.