Analysis of B2B marketing for Services Company- Case of Fujitsu Belgium: How to improve its brand awareness online?

Details

Supervisors

Kervyn de Meerendré, Nicolas

Faculty

Louvain School of Management

Degree label

Master [120] en ingénieur de gestion

Abstract

The aim of this thesis is to determine how Fujitsu Belgium can have a better brand awareness using online tools. Firstly, it is important to discover what previous researches and litterature have to say about the topic: what are the B2B specificities and how is brand awareness in a B2B environment? What is an online marketing and what are its components? Then we will learn the usage of digital marketing for brand awareness. Secondly, we will have a look into the story of the enterprise and how is it performing compared to its competitors. Then, we will analyse its presence online and how can it be improved to increase brand awareness. As online marketing has a lot of forms, the study mainly focus on Social media marketing because it is the major used tool of the company. it is composed by an observation phase and an action phase where proposed similar or different ways to publish content according to the results from the observation. Finally, we proceed to statistical analysis to understand better the social media performance and wheter there is a link or not with brand awareness. At the end of the study, we propose some managerial implications with an open door to a future research.