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The Influence of the Communication Situation on the Delivery and the Reception of Presidents Barack H. Obama’s and Donald J. Trump’s Presidential Campaign Speeches: A Case Study based on a Selection of 8 of their Presidential Run Speeches

Devillers, Audrey ; Mellums, Helvijs
(2017)

Files

Devillers_72761100_2017.pdf
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Details

Supervisors
De Cock, Sylvie
Faculty
Faculté de philosophie, arts et lettres
Degree label
Master [120] en communication multilingue
Abstract
The genesis of this study is a question: Can anyone become a president of the United States of America? More precisely, on how presidential candidates deliver their speeches and how are these speeches perceived by the public when delivered under four different communication situations. This study tries to identify the influence of the communication situation on two aspects. First, influence on the use of preselected speech specific delivery items by the speakers and second, the presence of audience reactions. The scope of this study is limited to eight political campaign speech transcripts based on the speeches delivered by Barack Obama and Donald Trump during their respective presidential campaigns. The eight speeches are set in four different communication situations which are typical of each and every American presidential campaign.