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The use of English in online retailing

Saussus, Gilles
(2024)

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Details

Supervisors
De Cock, Sylvie
Faculty
Faculté de philosophie, arts et lettres
Degree label
Master [120] en communication multilingue, à finalité spécialisée: langues des affaires
Abstract
E-commerce has been growing in the last few decades, and owning a webshop can give a company an advantage over its competition. Several factors should be taken into account when creating a webshop, one of them is language. This master's dissertation examines the use of English in the webshops of Belgian furniture retailers. Quantitative research and a qualitative survey were conducted on 213 furniture retailers in Belgium. The analysis reveals a discrepancy between regions and the size of companies. This research contributes to a deeper understanding of the importance of language in e-commerce.

Citations

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Saussus, G. (2024). The use of English in online retailing. https://dial-mem.test.bib.ucl.ac.be/handle/2078.2/41898