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Buy Now, Pay Later: A critical review of the system and its implementation based on an analysis on currently working countries and based on a consumer survey.

Papikyan, Aram
(2023)

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Papikyan_89021900_2022-2023.pdf
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Details

Supervisors
Belleflamme, Paul
Faculty
Louvain School of Management
Degree label
Master [120] : ingénieur de gestion, à finalité spécialisée
Abstract
Even though the Buy Now, Pay Later system is strongly criticized by several researchers on several aspects. The concept has many advantages and has a significant growth curve. This thesis will seek to understand what the underlying drivers of this payment method are. This is addressed following three steps. (i) Presenting a theoretical review on the topic, (ii) a study case clustered on five countries, (iii) a consumer preference survey. The conclusions of the research are (i) a lack of theoretical framework when assessing its global implementation (ii) effect of stress period and shifting trend in payment methods driving the attraction towards the BNPL system. (iii) a product specific attraction.

Citations

  • APA

Papikyan, A. (2023). Buy Now, Pay Later: A critical review of the system and its implementation based on an analysis on currently working countries and based on a consumer survey. https://dial-mem.test.bib.ucl.ac.be/handle/2078.2/31637