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The entry business plan of Taktik, a Belgian information technology SME, entering the North American digital asset management systems market via Texas

D'Aubreby, Lancelot
(2015)

Files

LancelotdAubreby_85341300_2015.pdf
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Details

Supervisors
Falize, Marine ; Janssen, Frank
Faculty
Louvain School of Management
Degree label
Master [120] en Ingénieur de gestion
Abstract
The thesis aims to assess if an entry move on the Texan market is possible. If the answer to this question is positive, how would the penetration of the market be done and how to maximize its success probabilities? The market analysis and market study confirm that the entry move is possible. The internationalization and development strategy, the marketing plan, the juridical aspects, the organization and human resource management and the financial plan detail how to successfully penetrate the market.