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The impact of social networks on the financial markets

Dougherty, Simon
(2022)

Files

Dougherty_74671600_2022.pdf
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  • 3.02 MB

Details

Supervisors
Iania Leonardo
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
The main objective of this thesis was to study the impact that social networks could have on financial markets. By applying exploratory and quantitative research, I was able to observe this impact. By developing a questionnaire on the Discord application, I was able to solve the problem of whether there is an influence of influencers on social networks on the financial markets and their investor. The R software was very efficient to produce linear regressions and graphs to help interpret the results.