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What roles have the disruptive factors of Amazon played in its diversification?

Castelain, Mathias
(2019)

Files

Castelain_41891700_2019.pdf
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Details

Supervisors
Coeurderoy, Régis ; Lejeune, Christophe
Faculty
Louvain School of Management
Degree label
Master [120] en ingénieur de gestion
Abstract
This paper aims at discovering the disruptive factors of Amazon, defined as the factors leading Amazon to create disruption, and at understanding their roles in the company’s diversification. This paper will first focus on defining the three concepts in its topic, innovation, disruptive innovation and diversification through a screening of the literature. Thereafter, it will go through literature about Amazon to identify its disruptive factors. Finally, the role of the disruptive factors identified in the previous part on Amazon’s diversification will be analysed based on an empirical, qualitative study on the form of interviews with employees of Amazon and experts of the retail sector. The roles looked for are broad, they go from a general impact on the firm’s long-term strategy to specific products development and teams.