ATTENTION/WARNING - NE PAS DÉPOSER ICI/DO NOT SUBMIT HERE

Ceci est la version de TEST de DIAL.mem. Veuillez ne pas soumettre votre mémoire sur ce site mais bien à l'URL suivante: 'https://thesis.dial.uclouvain.be'.
This is the TEST version of DIAL.mem. Please use the following URL to submit your master thesis: 'https://thesis.dial.uclouvain.be'.
 

Sustainability communication in B2B companies: analysis of best practices that give credibility.

Trybukhovska, Julia
(2023)

Files

TRYBUKHOVSKA_18881700_2023.pdf
  • Closed access
  • Adobe PDF
  • 9.68 MB

Details

Supervisors
Swaen, Valérie
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
The aim of this master thesis is, on the one hand, to contribute to the existing literature and, on the other, to help companies operating in the B2B model in addressing one of their challenges — establishing credibility in their sustainability communications. We conducted semi-structured interviews with experts and B2B companies in order to put forward recommendations on how to make sustainability communication credible. To achieve this goal, we looked at various aspects: channels, content, form and tone. The recommendations, such as consideration of the target audience and claim justification, have emerged.