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Development of a business plan for a new inclusive company in the restaurant industry: CoffeeNest

de Vuyst, Aurélie ; Hourani, Julien
(2023)

Files

DEVUYST_61302100_HOURANI_20072100_2023.pdf
  • Closed access
  • Adobe PDF
  • 22.73 MB

Details

Supervisors
Janssen, Frank
Faculty
Louvain School of Management
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Master [120] : ingénieur de gestion, à finalité spécialisée
Abstract
This thesis delves into the business plan of CoffeeNest, a welcoming and cosy nest, where people can come together to enjoy high-quality and sustainable coffee while fostering an inclusive community of deaf and non-deaf individuals. The majority of the people working in the café are deaf. This project outlines how to promote sign language and how to convey values such as Inclusivity, Quality, Sustainability and Community in such an ordinary place like a café. Beyond the practical aspects of opening a coffee shop, this business plan also highlights why such a project matters in our society and the highly success and demand it would achieve. The aim is not just to open another café, but also to contribute positively to our society.