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Possibilities for big data to benefit SMEs for better customer relationship management, A multi-case study on two Swedish digital service providing SMEs

Zhang, Xuning
(2016)

Files

XuningZhang_2561200_2016.pdf
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Details

Supervisors
de Broqueville, OLIVIER
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion
Abstract
The aim of this research is to raise the awareness of the potential benefits in big data for SMEs in service industries, to try to increase the big data adoption rate. In detailed case studies on two Swedish SMEs in service industry were conducted, several potential benefits as well as challenges of big data has been identified.