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L’utilisation des anglicismes dans les entreprises francophones : analyse des pratiques dans la communication interne et externe de Snowleader

(2021)

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PINA_50391900_2021.pdf
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Pina_50391900_2021_Annexe1.pdf
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Pina_50391900_2021_Annexe2.pdf
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Abstract
In this study, the presence of anglicisms in a French company is examined. The general objective is to analyze the practices related to the use of anglicisms in internal and external communication. The specific objectives are to calculate the number of anglicisms present in the corpus, to analyze their typology, to identify and compare the different opinions on the subject and to identify the functions of anglicisms in external and internal communication. In the theoretical part, the concepts of borrowing and anglicisms are defined and a classification is presented. Also, an analysis is carried out on the evolution of anglicisms in French-speaking companies and on the presence of anglicisms in internal and external company communication. To carry out the research, an analysis of a corpus belonging to both internal and external communication of a company as well as an analysis of a questionnaire were carried out. The results show that the presence of anglicisms in the studied company is wide in both cases and that there is a preference for the use of certain categories of anglicisms. Furthermore, different contexts play a fundamental role in the decision of whether to use an anglicism. Finally, anglicisms can have many functions depending on the type of communication in which they are used.