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Analysis and implications of the Regenerative Paradigm in the B2B sales function

de Brouwer, Elisabeth
(2018)

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ElisabethdeBrouwer_59681200_2018.pdf
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Details

Supervisors
De Ronge, Yves ; Lejeune, Christophe
Faculty
Louvain School of Management
Degree label
Master [120] en Ingénieur de gestion
Abstract
This work aims at bridging the theory of the Regenerative Paradigm and the current practice with a special focus on the B2B sales function. By investigating how the Regenerative Paradigm can offer long term solutions through organization principles and concrete approaches, we tend to offer solutions for economic actors that want to create a positive impact.