Pushing the value aspect of startup forward through the implementation of "The Lean Pricing Strategy and the implementation of KPIs to monitor it."

Details

Supervisors

Colin, Karl

Faculty

Louvain School of Management

Degree label

Master [120] en sciences de gestion, à finalité spécialisée

Abstract

Growing in an increasingly complex environment, startups are more than ever in need of a compass. Through this work, a theoretical framework called “Lean Pricing” was developed to guide startups towards optimal pricing decisions. A systematic approach was used to gather empirical data through interviews, which was then analysed against the proposed theoretical model to assess its practical viability and conceptual soundness. The central research question was to determine whether the “lean pricing” strategy was suitable for startups and whether it could effectively address the challenges of their dynamic environment. The results confirmed that the lean pricing model is suitable for startups, that it corresponds well to their specific needs and that it improves their pricing strategies. The model therefore provides valuable insights for startup owners, entrepreneurs and other professionals seeking long-term success through adaptive pricing strategies.